Choosing the right keywords is crucial to search engine success. If you choose keywords that are too broad you will have difficulty converting visitors into buyers. If the chosen keywords are too competitive, you may be indexed dozens of pages deep, literally, "lost in cyberspace".

It is best to choose keywords that are highly relevant to your products and services. For a customer wishing to sell Sun Protective Clothing it is better to target the keyword "sun protection clothing" compared to "sun" or "clothing". Aside from individual keywords being to broad, they are also very competitive.

The best-case scenario is choosing targeted keywords that are popular. Optimizing your website for keywords that no one is searching for is a waste of time and money.

There is a fine line between keywords that are too competitive and too unique. MonsterWebPromotion uses WordTracker to analyze keywords for popularity and competition. Using the best available technology, we are able to choose keywords that will provide the best search engine success.

Search Engines: Search Engines Explained.
Pay Per Click Advertising: Bid on keywords.
Link Popularity: the more links pointing your site from "relevant" sites the better.
Click Popularity: the more traffic your site receives, the higher you score.
Web Themes: Create text heavy pages broken down into "themes".